摘要
随着农村互联网建设的加强,农村电子商务的发展呈上升趋势。农村电子商务是我国社会经济发展的重点,在利用互联网多渠道发展农村电商的同时,需要增强农村电商个性化、品质化、内涵式的核心竞争优势。本文阐述了农村电子商务模式和基于IP化运营模式的特点,给出了农村电商IP的设计和开发思路,指出要结合区域农村电商自身特色做好定位,通过转化与推广形成规模经济,最后分析了IP综合运营管理以及IP风险管理策略。
With the enhanced Internet construction in rural areas,E-commerce in rural areas is developing well.Rural E-commerce is the focus of China’s social and economic development.While using the Internet to develop rural E-commerce through multiple channels,it is necessary to enhance the competitive advantages of personalization and quality,connotative core in rural E-commerce.This paper expounds the characteristics of rural e-commerce mode and IP based operation mode,gives the design and development ideas of rural e-commerce IP,points out that it is necessary to make a good positioning according to the characteristics of regional rural e-commerce,and forms scale economies through transformation and promotion.At last,it analyzes the IP integrated operation management and IP risk management strategies.
作者
鲍杰
毛应爽
BAO Jie(Changchun Institute of Technology,Changchun 130012,China)
出处
《长春工程学院学报(社会科学版)》
2021年第1期27-30,共4页
Journal of Changchun Institute of Technology(Social Sciences Edition)
基金
吉林省哲学社会科学规划项目(项目编号:120200074)
长春工程学院校青年基金项目(项目编号:320200009)