高校新媒体场域的思政话语表达“破圈”探析

An Analysis on the"Breaking Circle"of Ideological and Political Discourse Expression in the New Media Field of Universities

新媒体是高校亟待加强思政工作力度的空间场域,其思政话语的有效供给关乎“系扣”铸魂育人需求的内在平衡。高校党组织在新媒体场域展开思政工作,既面临单一性话语模式向多样化表达转向的行为不适,又要迎接外部话语的多重冲蚀挑战,极易陷入话语失灵困境。必须主动融入移动互联网,把准新媒体场域的情绪渲染特征,围绕情感认同教育目标,以拟人化卡通表达塑造组织“个体人”形象,精心编制话语表达肌理,在“微切口”影(图)像叙事中传递社会主义核心价值观。新媒体场域思政话语表达创新离不开对“亚文化”话语的吸收借鉴,但应警惕话语“破圈”向话语“脱轨”失范异化。

The new media is a space field that needs to strengthen the ideological and political work in colleges and universities,and the effective supply of its ideological and political discourse is related to the internal balance of the demand for"Tie button"casting soul and educating people.When the party organizations in colleges and universities carry out ideological and political work in the new media field,they not only face the behavior discomfort of shifting from single discourse mode to diversified expression,but also have to meet the multiple erosion challenges of external discourse,which is easy to fall into the dilemma of discourse failure.It is necessary to actively integrate into the mobile Internet,take the emotional rendering characteristics of the quasi-new media field,focus on the emotional identity education goal,shape the image of the organization"individual person"with anthropomorphic cartoon expression,carefully formulate the discourse expression texture,and convey the core socialist values in the"micro-incision"image narrative.The innovation of the expression of ideological and political discourse in the new media field cannot be separated from the absorption and reference of"subculture"discourse,but we should be wary of the anomie and alienation from"breaking circle"to"derailing"discourse.