疫情防控下加强和改进高等中医药院校新闻舆论工作的思考

Thoughts on Strengthening and Improving News and Public Opinion Word in Universities of Chinese Medicine under the Background of Epidemic Prevention and Control

新闻事业是党和人民的喉舌,习近平总书记关于新闻舆论工作重要论述为新时代高校做好新闻舆论工作提供了强大理论指引和科学行动指南。疫情防控下高校新闻舆论工作面临新挑战新机遇,要从完善学校党委对新闻舆论工作的领导机制,优化传播格局,推进媒体融合发展,提升新闻作品质量和凸显中医药文化特色等方面加以改进。

Journalism is the official mouthpiece of the Party and the people.General Secretary Xi Jinping’s important expositions provide powerful theoretical guidance and scientific action guidelines for universities to do well in news and public opinion work in the new era.Under the background of epidemic prevention and control,universities’news and public opinion work is facing new challenges and opportunities.Therefore,it is necessary to improve the leadership mechanism of the party committee in universities on news and public opinion work,optimize the communication pattern,promote the integration and development of the old and new media,improve the quality of news writing works,and highlight the cultural characteristics of the traditional Chinese medicine.