教学目标导向下的三阶段线上教学设计与效果评价——以《营销风险管理》课程为例

Three Stage Online Teaching Design Guided by Teaching Objectives and Effect Evaluation ——Taking Marketing Risk Management as an Example

本文以《营销风险管理》课程为例,对教学目标导向下的课前、课中、课后三阶段线上教学设计进行介绍并对教学效果展开评价。评价结果显示,教学目标导向下的三阶段线上教学设计取得了一定的效果,但仍然存在着学生自主思考能力不高,课堂互动性不强和课程思政融入力度不够等问题。

Taking the course of marketing risk management as an example,this paper introduces the online teaching design of three stages:before,during and after class under the guidance of teaching objectives and evaluates the teaching effect.The evaluation results show that the three-stage online teaching design under the guidance of teaching objectives has achieved certain results,but there are still problems such as students’low ability of independent thinking,weak classroom interaction and insufficient integration of course ideology and politics.