新媒体背景下高校党建宣传工作长效机制创新探析

Analysis on the Innovation of Long-Term Mechanism of Party Construction Propaganda in Colleges and Universities under the Background of New Media

进入新媒体时代以来,高校党建宣传工作面临着许多新的机遇和挑战。高校党建宣传工作长效机制创新是时代之需,只有适应新的发展要求才能更有效地开展党建宣传工作,提高党建宣传水平,加快提升党建宣传的影响力。本文以党建宣传工作长效机制创新为切入点,论述创新高校党建宣传工作长效机制的重大意义,分析了机制存在的突出问题,提出建立健全改革创新长效机制、健全队伍建设长效机制、建立健全部门协作长效机制、健全平台互动机制等实施策略,以期为党建宣传工作发展提供新的依据和思路。

Since entering the era of new media,the party building propaganda work in universities has faced many new opportunities and challenges.Innovation in the long-term mechanism of party building propaganda work in colleges and universities is the need of the times.Only by adapting to new development requirements can we carry out party building propaganda work more effectively,improve the level of party building propaganda,and accelerate the promotion of party building propaganda.This article takes the innovation of the long-term mechanism of party building propaganda work as the starting point,discusses the significance of innovating the long-term mechanism of party building propaganda work in colleges and universities,analyzes the outstanding problems of the mechanism,proposes the establishment of a sound long-term mechanism for reform,innovation,and sound team building.Establish and improve the implementation strategies of the department’s long-term cooperation mechanism and the platform interaction mechanism,with a view to providing new basis and ideas for the development of party building propaganda work.