“一带一路”倡议下西部中医药高校中医药文化对外传播困境与对策研究——基于“创青春”大学生创业大赛背景下的探索

Study on Difficulties and Solutions of TCM Culture’s International Diffusion for Western Universities of TCM under OBOR ——Based on China College Students’ Entrepreneurship Competition

在"一带一路"倡议背景下,本文就西部地区的中医药院校在中医药文化对外交流传播方面所面临的新一轮机遇和挑战,综合地域和自身特点进行分析,并充分挖掘高校大学生这一优势资源,结合"创青春"全国大学生创业大赛项目培育,为针对性策略的提出、组织实施落地、校验策略方案可实施性提供有效支撑,并为中医药院校利用自身学科优势解决现实问题、实现自身发展的有效路径提供一定参考。

Under the background of the Belt and Road Initiative,considering the characteristics of the region and the university itself,this paper tries to clarity the difficulties of the international spread of TCM culture,and also tends to find solutions through China College Students’Entrepreneurship Competitions.