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营销沟通中的说服策略分析 被引量:2

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摘要 营销沟通中广泛地存在着说服行为,但有关于营销沟通中具体的说服策略却并不清晰,本文通过分析营销沟通中存在的说服策略与所使用的说服技巧,以求为营销中的说服策略添加新的思考。
出处 《传播力研究》 2020年第2期152-153,共2页 Research on Transmission Competence
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