1Aaker J L. The Malleable Serf: The Role of Serf-expression in Persuasion[ J]. Journal of Consumer Research, 1999,36, (1) ,45 -57.
2Aaker, Jennifer L. "I" Seek Pleasures and "We" Avoid Pains: The Role of Self-regulatory Goals in Information [ J ]. Journal of Consumer Research, 2001,28, (Jun.) :33 -49.
3Aaker Jenniffer,Susan Fournier and S. Adam Brasel. When Good Brands Do Bad[ J~. Journal of Consumer Research, 2004, June, (31) :1 - 18.
4Agrawal, Nidhi and Durairaj Maheswaran. The Effects of Seff-construal and Commitment on Persuasion [ J ]. Journal of Consumer Research, 2005,31, (Mar.):841 -849.
5Ahluwalia, Rohini, Robert Burnkrant, and H. Rao Unnava. Consumer Response to Negative Publicity: The Moderating Role of Commitment[ J]. Journal of marketing Research, 2000, (May), 203 - 14.
6Belk, Russell W. Possessions and the Extended Self[ J]. Journal of Consumer Research, 1988,15, (Sep) : 139 - 168.
7Escalas, J E, and James R Bettman. Self-construal, Reference Groups, and Brand Meaning [ J ]. Journal of Consumer Research, 2005,32, ( Dec. ) :78 - 389.
8] Friestad, M, and Wright, P. The Persuasion Knowledge Model : How People Cope With Persuasion Attempts [ J ]. Journal of Consumer Research, 1994, (21) : 1 - 31.
9Hazan C, Shaver P R. Attachment as An Organizational Framework for Research on Close Relationships [ J ]. Psychological Inquiry, 1994,5, ( 1 ) : 1 - 22.
10Jain, SP, et al. The Influence of Chronic and Situational Self-construal on Categorization [ J]. Journal of Consumer Research, 2007,34, (Jun.):66-76.