摘要
近年来,体育领域关于IP的热议一直不绝于耳,2018年随着北京绿茵五人制足球运动发展中心获得F5WC十年运营权标志着世界上最大的五人制足球IP进入中国市场。因此在IP视域下如何为五人制足球赛事探寻新出路是研究的重点。该文运用文献资料法、逻辑分析法和数理统计法,以IP视角为基础对五人制足球赛事开展模式进行探究。
In recent years,the hot discussion about IP in the field of sports has been constantly heard.In 2018,with the acquisition of the ten-year operation right of F5 WC by Beijing Green Five-a-side Football Development Center,it marked the entry of the world’s largest Five-a-side football IP into the Chinese market.Therefore,how to explore a new way for futsal football matches from the IP perspective is the focus of the research.In this paper,using the method of literature,logical analysis and mathematical statistics,based on the IP perspective,the development mode of futsal football matches is explored.
作者
徐娜娜
秦小平
王序九
Xu Nana;Qin Xiaoping;Wang Xujiu(China Football Association Five-person Football Development Research Center,Yichang,Hubei,443002;School of Physical Education and Health,Changsha Medical College,Hunan,410000)
出处
《冰雪体育创新研究》
2021年第17期184-185,共2页
Research on innovation of ice snow sports
基金
中国足球协会五人制足球运动发展研究中心2019年开放基金课题编号:(2019ZWY07)