新时代全民健身背景下冰雪运动的推广研究

Research on the Promotion of Ice and Snow Sports Under theBackground of National Fitness in the New Era

冰雪运动是一种群众喜闻乐见的全民健身活动,开展冰雪运动老少皆宜,尤其是有利于青少年身心健康全面发展,对于建设冰雪强国具有重要作用。对新时代全民健身背景下冰雪运动推广的价值、机遇、挑战及策略进行探讨,总结出新时代全民健身背景下冰雪运动的推广具体策略如下:第一,加大冰雪运动全民健身宣传力度,注重全民健身意识培养;第二,加强冰雪市场法治管理,有效开展全民健身;第三,完善冰雪场馆基础设施建设,加快冰雪全民健身发展;第四,培养冰雪产业专业人才,满足冰雪全民健身需求,对于推广冰雪运动以及实现三亿人参与冰雪运动的目标具有一定的指导和借鉴价值。

Snow sports is a popular national fitness activity.It is suitable for all ages,especially for the comprehensive development of young people’s physical and mental health.It plays an important role in building a strong ice and snow country.In view of this,it is of great practical and strategic significance to explore the value,opportunities,challenges and strategies of ice and snow sports promotion in the context of the new era of national fitness.It has certain guidance and reference value for promoting the snow and ice sports and achieving the goal of 300 million people on ice and snow..The specific strategies for the promotion of ice and snow sports in the new era of national fitness are as follows:First,increase the publicity of ice and snow sports,focus on the training of national fitness awareness;second,strengthen the rule of law in the ice and snow market,effectively carry out national fitness;third,improve The infrastructure construction of ice and snow stadiums will accelerate the development of ice and snow for the whole nation;fourthly,train professionals in the ice and snow industry to meet the fitness needs of the ice and snow.