冬奥会对我国国际形象价值的提升

The Promotion of the Winter Olympics to China’s International Image Value

通过介绍冬奥会,分析冬奥会对我国国际形象价值的体现,讨论2022年北京冬奥会面临的挑战并找出对策,对我国社会发展具有振奋民族精神、加快经济发展、建设体育强国等有积极影响。冬奥会是一场竞技性强的全球性体育赛事,更是传递奥运精神、展现举办国风采的最佳机会。面对即将举行的2022年北京冬奥会,必须做好相应的准备工作,树立良好的国家形象,才能完美表达中国的国际形象价值。提出推进富有时代内涵的奥运精神、组织形式多样的体育宣传活动、积极构建中国体育国际话语权、以热情接待的方式赢得世界认可、以开放包容的姿态面对西方抵制等提升北京冬奥会国际形象价值的策略,为2022年北京冬奥会的辉煌举办打下坚实基础。

By introducing the Winter Olympic Games,this paper analyses the reflection of the value of the Winter Olympic Games on China’s international image,discusses the challenges faced by the 2022 Beijing Winter Olympic Games and finds out the countermeasures,which have a positive impact on China’s social development,such as stimulating the national spirit,accelerating economic development and building a strong sports country.The Winter Olympics is a competitive global sporting event.It is also the best opportunity to convey the Olympic spirit and show the style of the host country.In the face of the upcoming 2022 Beijing Winter Olympic Games,we must do a good job of preparation and establish a good national image in order to express the value of China’s international image perfectly.This paper puts forward some strategies to enhance the international image value of Beijing Winter Olympic Games,such as promoting the Olympic spirit with the connotation of the times,organizing various sports propaganda activities,actively constructing the international discourse power of Chinese sports,winning world recognition by warm reception,and facing the Western boycott with an open and inclusive attitude.We have laid a solid foundation for our brilliant hosting.