疫情影响下博物馆社会责任的体现——以网站和社交媒体应用为例

Social Responsibility of Museums During the COVID-19 Pandemic: Use of Website and Social Media

新冠肺炎疫情的影响使全球大多数博物馆闭门谢客,网站和社交媒体应用在连接博物馆和观众方面发挥了重要作用。社交媒体的广泛应用改变了博物馆与观众的交互方式,进一步促使博物馆角色定位和服务功能的转变。本文选取疫情期间国内外博物馆在网站和社交媒体平台上的应用实例,考察在新的交互方式下,博物馆如何通过运用网站和社交媒体策略实现与观众关系的可持续发展,继而发挥好社会服务职能并为社会复苏注入动力。

When the COVID-19 outbreak shuttered most of the world’s museum,the applications of website and social media have played an important role in connecting the museum and audience.The extensive use of social media has changed the way museums interact with the audience,and further promoted the change of the role positioning and service functions of museums.In this paper,the application examples of domestic and foreign museums on websites and social media platforms during the epidemic period are selected to investigate how museums can achieve sustainable development of their relationship with audiences through websites and social media strategies under the new interaction mode,and then give full play to their social service functions and inject new impetus into social recovery.