地方博物馆原创展览策划的思考——基于观众评估研究

Reflections on Original Exhibition of Local Museums:Based on Audience Evaluation

科学深入的观众调查研究是评估展览和博物馆最有效的方法,也是了解观众需求最直接的方式。采用交叉分析、卡方检验等统计学方法对青岛市博物馆原创展览“从清爱堂走来——刘墉和他的书法艺术展”观众调查数据进行分析研究,通过反思策展过程的得与失,以窥观众评估对地方博物馆原创展览策划的积极作用,结合其他博物馆相关实践研究,探讨地方博物馆原创展览评估的必要性及应用对策。

Scientific and in-depth audience research is the most effective way to evaluate exhibitions,and the most direct way to understand the motivation and needs of visitors.Statistical methods such as cross-analysis and chi-square test were used to analyze the audience survey data of the original exhibition Liu Yong:His Life and Calligraphy by Qingdao Municipal Museum.Through reflections on the successes and failures of the curatorial process,the positive effect of audience evaluation on the construction of original exhibitions in local museums can be seen.Combined with relevant practices of other museums,the necessity of original exhibition evaluation in local museums and the application measures are discussed.