中国书画艺术在“一带一路”建设中的乌克兰传播策略研究

Research on Ukrainian Communication Strategies of Chinese Painting and Calligraphy Art in the Construction of "One Belt, One Road"

乌克兰是中国重要的经济贸易与文化交流伙伴,两国之间保持着良好的合作关系。随着“一带一路”建设的推进,在乌克兰的华人华侨群体日益壮大,且两国之间高度重视文化的交融互鉴,使中乌关系日益紧密。但中国书画艺术在乌克兰的传播过程中存在一定的问题,体现在华人华侨主人翁意识淡薄、文化产业规模较小、艺术传播方式单一等方面。因此,中国书画艺术在传播过程中需要激发在乌克兰华人华侨的主人翁意识,拓展文化产业在乌克兰的市场,创新艺术传播手段,使中国书画艺术在乌克兰进行有效传播。

Ukraine is an important economic,trade and cultural exchange partner of China,and the two countries have maintained good cooperation relations.With the promotion of the Belt and Road construction,the Chinese community in Ukraine is gradually growing,and the two countries attach great importance to cultural intermingling and mutual appreciation,making the relationship between China and Ukraine increasingly close.However,there are certain problems in the process of spreading Chinese painting and calligraphy in Ukraine,which are reflected in the weak sense of ownership,the small scale of the cultural industry and the single way of spreading art.Therefore,in the process of spreading Chinese painting and calligraphy,it is necessary to stimulate the sense of ownership of Chinese overseas Chinese in Ukraine,expand the market of cultural industries in Ukraine,and innovate the means of spreading art,so that the art of Chinese painting and calligraphy can be effectively spread in Ukraine.