特色学术会议提升科技期刊品牌影响力的实践——以《中华消化外科杂志》为例

Thoughts and practice on promoting the brand influence of scientific and technological journals by characteristic academic conferences:taking Chinese Journal of Digestive Surgery as an example

品牌是科技期刊一项重要的无形资产,是衡量科技期刊竞争力的重要标志。树立品牌科技期刊有利于凝练核心价值,提升期刊竞争力、影响力。科技期刊和学术会议都是科研工作者进行学术交流的主要方式,两者相互联系、相互补充。在当前国内科技期刊竞争激烈的形势下,借助学术会议来发展期刊,提升期刊影响力是一种行之有效的途径。本文以《中华消化外科杂志》为例,总结并分享其通过举办大型高端会议、靶向会议、平台系列会议等特色学术会议,提升期刊学术影响力、社会影响力、综合影响力,实施品牌战略的相关措施,旨在为科技期刊的品牌建设实践提供参考。

Brand is an important intangible asset of sci-tech periodicals and an important symbol to determine the competitiveness of sci-tech periodicals.Establishing a brand of a scientific and technological journal is conducive to condensing the core values and improving the competitiveness and influence of the journal.Scientific journals and academic conferences are the main ways for scientific researchers to carry out academic exchanges.The two are interrelated and complementary.In the current situation of fierce competition among domestic scientific and technological journals,it is an effective way to develop journals and enhance the influence of journals with the help of academic conferences.Taking theChinese Journal of Digestive Surgeryas an example,this paper summarizes and shares the relevant measures to enhance the academic influence,social influence and comprehensive influence of the journal and implement the brand strategy by holding characteristic academic conferences such as large-scale high-end conferences,targeted conferences and platform series conferences,in order to provide reference for the brand construction practice of scientific and technological journals.