科技期刊新媒体内容质量提升的方法与途径探讨——以“金属加工”微信公众号内容建设为例

Discussion on methods and ways to improve the quality of new media content of sci-tech journals:taking the content construction of Metalworking WeChat official account as an example

随着移动互联网的迅速发展,《金属加工》快速转型,走出了一条以数字媒体为核心的全媒体转型发展道路。通过近10年来新媒体的运营和实践,杂志社探索出了符合科技期刊新媒体内容质量提升的方法。本文以“金属加工”微信公众号内容为例,总结了提升微信内容质量的具体方法,包括6种选题来源途径,3种素材获取方法以及4种写作方法与表达技巧,同时介绍了杂志社为加强内容质量管理而建立的长效机制,希望对科技期刊同行在新媒体内容质量提升方面有所借鉴和帮助。

With the rapid development of mobile Internet,Metalworkinghas made rapid transformation,and has embarked on an all media transformation and development path with digital media as the core.Through the operation and practice of new media in the past 10 years,the magazine has explored several ways to improve the content quality of new media of sci-tech journals.Taking the content of Metalworking WeChat official account as an example,this paper summarizes the specific methods to improve the quality of WeChat content,including six ways to select topics,three methods to obtain materials,and four writing methods and expression skills.At the same time,it introduces the long-term mechanism established by the magazine to strengthen the content quality management,hoping to provide reference and help to the peers of sci-tech journals in improving the quality of new media content.