媒体融合环境下我国科技期刊转型发展的困境及对策

Dilemma and countermeasures of the development China’s scientific journals under media integration environment

针对媒体融合环境下我国科技期刊发展的困境,对比分析传统纸质期刊的优势和在融媒时代所存在的问题,提出了应对策略:我国科技期刊应与新兴媒体融合发展,积极转变观念,树立媒体融合发展思维;充分利用新兴媒体技术优势,推进期刊出版流程再造,以创新媒体融合发展为驱动力,丰富内容,强化科技信息报道的广度和深度;调动各方互动参与,提升用户的体验感,并为用户提供个性化服务;集群化发展,提升期刊运营水平,打造专业化、特色化的一流科技期刊品牌,以适应融媒时代科技期刊的发展要求。

Based on the predicament of the development of China’s scientific journals under the media convergence environment,we analyzed the advantages of traditional paper-based journals and the existing problems in the era of media convergence,and put forward corresponding countermeasures. We suggested that China ’s scientific journals should integrate with the new media,change ideas,and set up the thinking of media integration. We think China ’s journals should make full use of the technological advantages of emerging media to promote the reengineering of periodical publishing process,take the integrated development of innovative media as the driving force to enrich the content,and strengthen the breadth and depth of scientific information.