“危险”的游戏:重新思考游戏与自由的关系

当今,游戏因其丰富的形态与包容性,逐渐成为休闲娱乐生活的主要形式之一。在社会舆论、学术研究,乃至政府研讨中,关于游戏及其相关影响的讨论也日益活跃:一部分认为,它区别于劳动,可使玩家沉醉并在"化身"中获得自由的体验;也有一些人持有不同的观点,批评游戏的报道也时常出现在大众的视野中。在这样多种"声音"的交织下,事实上表现出游戏在走出小众亚文化的圈层后,正在成为能够获得社会普遍关注的重要文化形式。因此,游戏与自由的关系也显得愈加复杂。本文通过比较"自由游戏论"与当今电子游戏中"自由"的异同,辨析不同认识间的不同理解,进一步分析可能隐藏于"自由"语义转换下的"危险性",从而谨慎地强调如此发展可能带来的隐性数字化剥削问题。本文提出三种可能的途径摆脱这样的怪圈:游戏机制、游戏叙事与游戏的人,并尝试厘清游戏的本原,恢复游戏所应具有的批判性力量,重新找寻游戏中的自由精神。

Driven by the online celebrity traffic effect and big data economy,telling China’s good story by using short video platform has become an innovative model for publicizing local cultural tourism resources.Taking the cultural and tourism publicity film"Ding Zhen’s world"made by Litang County,Ganzi Prefecture of Sichuan Province as the research object,this paper uses the high and low context theory of Edward T.Hall and others to analyze the home narrative and national discourse embedding strategies to explore cross-cultural communication strategies of China’s good story in the video.The cultural and tourism publicity film that tells China’s good story in form of short video should first adopt correct national position and publicity strategy,base on the emotional demands of ordinary people and embed the national political discourse of safeguarding national reunification,national unity and economic revitalization in the narrative perspective of personal home to motivate people s home consciousness and emotional resonance of various countries and nationalities in the world in the vision of the human community with a shared future,making the economic benefits and cross-cultural communication function of cultural and tourism publicity films achieve a win-win situation.