中国电视媒体供给侧结构性改革策略探析

当前,中国电视媒体的发展已经进入攻坚期与深水区,在媒体融合语境下,传统电视媒体必须尽快进行供给侧结构性改革。电视媒体供给侧结构性改革是一个复杂而系统的工程,需要用更加先进的理念指导实践,建立具有实践意义的供给侧结构性改革策略体系。

At present,the development of China’s TV media has entered a critical period and deep-water area.In the context of media integration,the traditional TV media must carry out supply-side structural reform as soon as possible.The supply-side structural reform of TV media is a complex and systematic project,which needs to be guided by more advanced concepts and establish a practical supply side structural reform strategy system.