数字经济赋能体育产业链韧性提升:冲击与回应

Empowering the Resilience of the Sports Industry Chain with the Digital Economy:Impact and Response

体育产业作为环境敏感型产业,在面对各类重大外部冲击面前具有一定脆弱性与不确定性,数字经济的出现在一定程度上能够弥补我国体育产业链韧性不足问题。据此,立足于数字经济赋能体育产业链韧性提升的学理构成,着重审视数字经济在赋能体育产业链韧性提升过程中所面临的现实冲击问题,发现动态评估与监测预警体系缺失阻滞体育产业链韧性提升、数据挖掘深度欠佳掣肘冲击后体育消费潜力充分释放、核心数字技术依赖拉低体育产业链重组质效与数字立法缺失阻碍体育产业新模式新业态平稳运行等阻滞壁垒,并建议应从树立底线思维与领跑意识,强化体育产业动态评估与监测预警体系构筑;强化体育消费数据信息收集监测,赋能体育产业链双向延伸互补;完善体育产业多节点网络组织架构,激发体育产业链与创新链协同互联;着力推进体育产业数字立法进程,着力深化体育产业链更新能力四方面,切实放大数字经济赋能体育产业链韧性提升的驱动效能,以期进一步提升我国体育产业链的抗脆弱、抗风险能力。

As an environmentally sensitive industry,the sports industry has a certain level of fragility and uncertainty in the face of various major external shocks.The emergence of the digital economy can compensate for the lack of resilience in China’s sports industry chain to some extent.Based on this,this study focuses on the theoretical composition of the digital economy empowering the resilience improvement of the sports industry chain,and examines the practical challenges faced by the digital economy in the process of empowering the resilience of the sports industry chain.It is found that the lack of a dynamic evaluation and monitoring warning system hinders the resilience improvement of the sports industry chain,the insufficient depth of data mining blocks the full release of sports consumption potential after the impact,the dependence on core digital technology reduces the quality and efficiency of sports industry chain restructuring,and the lack of digital legislation hinders the smooth operation of new models and formats of the sports industry.It is recommended to establish a bottom line thinking and an awareness of taking the lead,strengthen the construction of a dynamic evaluation and monitoring warning system for the sports industry,improve the collection and monitoring of sports consumption data information,empower the two-way extension and complementarity of the sports industry chain,improve the multi-node network organizational structure of the sports industry,and stimulate the collaborative interconnection between the sports industry chain and the innovation chain.Efforts will be made to promote the process of digital legislation in the sports industry,deepen the updating capacity of the sports industry chain,and effectively amplify the driving effect of the digital economy on enhancing the resilience of the sports industry chain,in order to further enhance the resilience and risk resistance of China’s sports industry chain.