我国体育产业数字化转型:作用机制与经营绩效评估

Digital Transformation of China’s Sports Industry:Motivation Mechanism and Business Performance Assessment

体育企业数字化转型已成为构筑国家体育竞争新优势的重要先导力量,不仅促进了我国体育产业全要素生产率提升,也为我国经济高质量发展注入充分活力。基于2010—2021年沪深两市体育产业概念板块企业为研究样本,探析了体育企业数字化转型对企业经营绩效的影响效应及作用机制。研究结果表明,体育企业数字化转型将有效提升企业经营绩效水平,政府补贴政策将推动数字化转型对企业经营绩效水平的提升作用,而企业融资约束却抑制数字化转型对企业经营绩效的推动效应。在异质性检验中发现,体育企业数字化转型更能推动非国有企业和小规模企业经营绩效的提升。另外,体育企业数字化转型能够通过提高运营效率和降低运营成本2种渠道来影响企业经营绩效。且通过替换变量、工具变量等方法检验,基本实证结果依旧稳健。基于以上研究,提出体育企业应积极应用数字数据技术,深入推进数字化转型;完成从技术和结构优化两方面出手,提效率降成本;加强政府积极引导社会资金的投向,强化体育企业数字化转型保障以促进体育企业持续健康发展的对策建议。

The Digital transformation of sports enterprises has become an important leading force in building a new competitive advantage of national sports,which not only promotes the total factor productivity of China’s sports industry,but also injects full vitality into the high-quality development of China’s economy.This paper explored the impact and mechanism of digital transformation on business performance of sports enterprises based on the research samples of enterprises in the sports industry concept sector in Shanghai and Shenzhen from 2010 to 2021.The results show that the digital transformation of sports enterprises will effectively enhance the level of business performance,and government subsidy policies will promote the role of digital transformation in improving business performance,while corporate financing constraints will inhibit the driving effect of digital transformation on business performance.In the heterogeneity testing,it is found that digital transformation of sports enterprises can better promote the improvement of business performance of non-state enterprises and small-scale enterprises.In addition,the digital transformation of sports enterprises can affect business performance through two channels:improving operational efficiency and reducing operational costs.The basic empirical results of this paper remain robust through the tests of substitution variables and instrumental variables.Finally,this paper proposes countermeasures that sports enterprises should actively apply digital data technology to further promote digital transformation,complete both technical and structural optimization to improve efficiency and reduce costs,strengthen the government guidance in social capital investment,and enhance the digital transformation guarantee of sports enterprises to promote the sustainable and healthy development of sports enterprises.