“体旅融合”视域下传统体育养生文化资源开发研究

Research on Resource Development of Traditional Sports Health-Preserving Culture from the Perspective of Integration of Sports and Tourism

采用文献资料法、专家咨询法等研究方法,对传统体育养生文化促进体育旅游发展的价值与特色、资源开发的原则及其路径进行研究。其中传统体育养生文化对体育旅游发展的价值主要体现在:1)促进体育旅游健康价值的提升;2)保护体育旅游"文化血脉"的传承;3)推动体育旅游经济效益的增长。传统体育养生文化对体育旅游发展的特色主要体现在:1)营造了独特的休闲文化氛围;2)展现了中国优秀传统文化。在"强调文化独特性、突出环境保护和重视游客参与体验"等开发原则下,提出:1)以文化元素为卖点,彰显传统体育养生旅游项目的特色;2)抓住"新、奇、特",不断创新传统体育养生旅游产品的展现形式;3)开发参与型传统体育旅游项目,满足游客传统体育养生旅游"体验"的需求;4)利用好互联网技术,拓展传统体育养生旅游的空间与服务;5)立足文化与自然的融合,形成传统体育养生旅游的可持续性;6)组建开发团队体系,加强传统体育养生旅游人才培养等传统体育养生文化旅游资源开发的主要路径。

By using the methods of literature and expert consultation,this paper studies the value and characteristics of traditional sports health-preserving culture to promote the development of sports tourism,and the principles and paths of resource development.The value of traditional sports health-preserving culture to the development of sports tourism is mainly embodied in:1)promoting the health value of sports tourism;2)protecting the cultural heritage of sports tourism;3)promoting the growth of economic benefits of sports tourism.The characteristics of traditional sports health-preserving culture for the development of sports tourism are mainly reflected in:1)creating a unique leisure cultural atmosphere;2)showcasing the excellent traditional culture of China.Under the development principles of"emphasizing cultural uniqueness,highlighting environmental protection,and attaching importance to tourists’experience",it is proposed that:1)taking cultural elements as selling points to highlight the characteristics of traditional sports health-preserving tourism projects;2)grasping"novelty,unusualness and peculiarity",and constantly innovating the manifestation form of traditional sports health-preserving tourism products;3)developing participatory traditional sports tourism projects to meet the demands of tourists for"experience"of traditional sports health-preserving tourism;4)making good use of Internet technology,and expanding the space and services of traditional sports health-preserving tourism;5)basing on the integration of culture and nature,and forming the sustainability of traditional sports health-preserving tourism;6)establishing a development team system to strengthen the development of traditional sports health tourism resources such as the cultivation of talents.