基于品牌文化建设下的废旧皮料再设计研究与实践

Research and practice on redesign of leather waste materials based on brand culture construction

基于当前国内外在可持续发展和时尚设计层面的理论与实践研究,以目前皮具企业在产品设计、研发与生产流程中会产生大量边角碎料和废旧皮料的普遍现状为切入点,通过广泛的调研,以及对成功的可持续案例的借鉴,对皮料的回收、设计以及再利用的可行性进行创新性研究和设计实践,提出一系列皮革再设计与循环利用的创意方案。可持续设计的意义不限于材料层面,对于企业讲好品牌文化、提升品牌可持续内涵和社会影响力等均具有一定的推动作用。

Based on the theoretical and practical research on sustainable development and fashion design, this paper takes the current situation that leather goods enterprises will produce a large number of waste leather materials in the process of design and production as the starting point. Through design investigation and reference to sustainable cases. The reuse of leather is studied and designed, and a set of creative scheme of leather recycling is put forward. Its design significance is not only at the material level, but also plays a role in promoting enterprises to speak well about brand culture, enhance brand sustainable connotation and social influence.