公共图书馆阅读活动价值及效果研究

Research on the Value and Effect of Reading Activities in Public Libraries

为提升公共图书馆阅读活动效果,以35个公共图书馆微信公众号推送的2019年"世界读书日"阅读活动为研究对象,利用内容分析法对活动价值进行识别与归纳,利用WCI指数对各类价值阅读活动的效果进行分析。研究发现,活动价值与读者需求存在差异,各类价值活动的效果分层显著。根据各公共图书馆阅读活动价值取向与读者价值需求多样性的现状,建议各公共图书馆在阅读活动的设计过程中应注意活动价值的多样性、互补性,对接读者需求,强化使命履行能力;强化运营意识,发挥微信公众号在阅读活动运营中的作用;加强区域合作,提升阅读活动质量。表7。参考文献21。

In order to improve the effect of reading activities in public libraries,this paper studies the"World Book and Copyright Day"reading activities in 2019 carried out by the Wechat Official Account of 35 public libraries.The research uses content analysis to identify and summarize the value of activities,and uses WCI index to analyze the effect of various value reading activities.It is found that there are differences between activity value and reader’s needs,and the effects of various value activities are stratified significantly.According to the current situation of the value orientation of reading activities and the diversity of readers’value needs in public libraries,this paper suggests that the public libraries should pay attention to the diversity and complementarity of values in the design of reading activities,meet the needs of readers and strengthen the ability to fulfill the mission,intensify the awareness of operation and give full play to the role of Wechat Official Account in the operation of reading activities,strengthen regional cooperation and improve the quality of reading activities.7 tabs.21 refs.