传统绢花互联网之路的探索与实践

Exploration and Practice of the Traditional Silk Flower Road of Internet

在互联网飞速发展的信息时代,传统绢花的发展遇到诸多瓶颈。本文对传统绢花目前生存现状及存在的问题进行剖析,总结原因、特点及规律,结合市场实际情况,基于互联网思维,挖掘文化底蕴和民族特色,为传统绢花品牌性转化和创新性发展提供相应解决方案的建议,以创造性和创新性发展这一新路径,实现传统绢花互联网背景下的可持续发展。

In the information age with the rapid development of the Internet,the development of traditional silk flowers has encountered many bottlenecks.This article analyzes the current survival status and existing problems of traditional silk flowers,summarizes the reasons,characteristics and laws,combines with the actual situation of the market,based on Internet thinking,excavates cultural heritage and national characteristics,and provides a corresponding for the brand transformation and innovative development of traditional silk flowers.To the solution of the proposal,use the new path of creative and innovative development to achieve sustainable development under the background of the traditional silk flower Internet.