移动端店铺视觉营销设计

Design of the Visual Marketing in Mobile Terminal Store

近年来,随着智能终端和移动互联网的快速发展,移动电商平台越来越多,商品和服务的同质化也越来越严重。要想在诸多店铺中脱颖而出,吸引消费者的关注和浏览,就必须在视觉营销上下功夫,因为某种商品只有被消费者注意到才有可能被购买,这离不开一个关键点——视觉营销。本文从移动端店铺视觉营销设计的角度出发,分析了色彩、文案、牺牲定律、信任定律、首屏和详情页设计的具体技巧,为移动端店铺的设计提供了一些思路和方法。

In recent years,with the rapid development of intelligent terminals and mobile Internet,there are more and more mobile e-business platforms,and the homogenization of goods and services are becoming more and more serious.To stand out in many stores,to attract the attention of consumers and browse,it is necessary to work on visual marketing,because a certain commodity can only be purchased if it is noticed by consumers,which can not be separated from a key point—visual marketing.This article analyzes the specific techniques of color,copywriting,law of sacrifice,law of trust,first screen and detail page design from the perspective of visual marketing design of mobile terminal stores,and provides some ideas and methods for the design of mobile terminal stores.