基于产教融合的电子商务专业人才培养模式改革——以硅湖职业技术学院为例

The Reform of E-business Professional Training Mode Based on the Integration of Industry and Education——Taking Silicon Lake Vocational and Technical College as an Example

随着电商行业的快速发展,电商人才的需求也越来越多,高职院校培养的人才相对单一,使得市场需求和人才供给的矛盾凸显。本文主要针对高职电子商务专业人才培养存在的问题,从实证出发,通过立足本校,开展研究,提出深化产教融合背景下,电子商务专业人才培养模式的改革策略。

With the rapid development of e-business industry,the demand for e-business talents is growing,and the talent cultivation is relative single in colleges and universities,which makes the contradiction between the market demand and the supply of talents stand out.This article aims mainly at the problems existing in the cultivation of e-business major in higher vocational colleges,starting from the demonstration,through the research based on our school,puts forward the reform strategy of deepening the cultivation mode of e-business major under the background of the integration of industry and education.