中小企业跨境电商出口贸易中存在的问题及对策

The Existed Problems and Countermeasures of the Cross-border E-business Export Trade of Small and Medium Scaled Enterprises

跨境电商出口贸易作为一种新型贸易方式,近十年来保持高速增长态势,已发展成为我国对外贸易增长的新模式和新动力。本文在对我国中小企业跨境电商发展现状和运营模式分析的基础上,针对中小企业跨境电商在出口贸易中面临的困境,探求中小跨境电商企业出口贸易相关对策,提出企业与政府两个层面的应对策略,为中小企业跨境电商出口贸易的发展提供策略建议。

As a new way of trade,cross-border e-business export trade has maintained a high growth rate in the past decade and has become a new mode and new driving force for China’s foreign trade growth.Based on the current situation of the development of small and medium-scaled enterprise cross-border e-business of our country and on the basis of analysis of the operation mode,in view of the small and medium-scaled enterprise cross-border e-business contractor in the plight of the export trade,and to search for cross-border e-business,small and medium-scaled enterprises export trade related countermeasures,put forward two aspects of strategy,enterprise and the government for small and medium-scaled enterprise development of export trade of cross-border e-business political advice.