产教融合的《网店创业与运营》课程的教学设计——以山西大学商务学院为例

Teaching Design of〈Online Store Entrepreneurship and Operation〉on the Integration of Production and Education——Taking the Business College of Shanxi University as an Example

产教融合是高校培养技能型、应用型人才的重要途径,是解决社会人才需求缺口问题的高效方式。本文以山西大学商务学院电子商务专业的《网店创业与运营》课程为例,探讨基于产教融合的课程教学设计,将校企合作的电商运营真实项目引入课堂,让学生零距离接触电商运营岗位,提高实操能力。

The integration of production and education is an important way to cultivate skilled and applied talents in colleges and universities,and an efficient way to solve the problem of social talent demand gap. This paper takes the course〈Online Store Entrepreneurship and Operation〉of the e-business major of Business College of Shanxi University as an example,discusses the curriculum teaching design based on the integration of production and education,introduces the real project of e-business operation of school enterprise cooperation into the classroom,enables students to contact e-business operation posts from zero distance,and improves their practical ability.