鞍山酒店业智慧化改造和转型升级

Intellectualized Transformation and Upgrading of Anshan Hotel Industry

分析国内智慧酒店需求,从拓展合作与搭建平台、布局品牌与调整市场、增添主题与营造文化三个方面,阐述鞍山市智慧酒店发展现状,并就鞍山市酒店智慧化进程中存在的问题,从加强智慧酒店集团化和集群化发展、组建行业协会塑造优质智慧酒店、完善智慧系统优化人才结构、加速传统营销模式的变革与转型、保护用户隐私信息获取个性服务增益五个方面,提出了鞍山酒店业智慧化改造与转型升级的相关对策。

This article analyzes the demand for smart hotels in China,and elaborates on the current development status of smart hotels in Anshan City from three aspects:expanding cooperation and building platforms,laying out brands and adjusting markets,adding themes and creating culture.The article also discusses the problems in the process of hotel intellectualization in Anshan City and proposes relevant strategies for the intellectualized transformation and upgrading of the Anshan hotel industry,including strengthening the hotel collectivization and cluster development,forming industry associations to shape high-quality smart hotels,improving smart systems and optimizing talent structure,accelerating the reform and transformation of traditional marketing models and protecting user privacy information and gaining personalized service benefits.