摘要
在媒介变迁中逐渐处于边缘地位的农村大喇叭,在此次新冠肺炎疫情防控中展现出了独特而不可或缺的作用。从在地化传播来看,大喇叭所具备的高覆盖性与高效能性优势与农村地区疫情防控的难点实现了有效对接;从在线化传播来看,大喇叭也取得了极佳的传播效果,为城乡疫情防控工作提供了有益补充,这既与农村地区的媒介使用在近几年发生的积极变化有关,也跟后视觉文化时代听觉文化的回归趋势相吻合。农村大喇叭在此次疫情防控中体现出来的二元融合(城乡二元、视听二元)特色,为以后综合利用城乡媒介与视听媒介来处理类似突发公共卫生事件提供了有益借鉴。
Various media have become normalized tools in handling public health emergencies.The rural wire broadcasting,which is gradually marginalized in the history of rural media and audio media,has shown a unique and indispensable role in the prevention and control of COVID-19 epidemic.From the perspective of localized communication,the high coverage and high-efficiency advantages of rural wire broadcasting have effectively matched the difficulties in epidemic prevention and control in rural areas;from the perspective of online communication,rural wire broadcasting have also achieved excellent effects.The effect provides a useful supplement to the prevention and control of the urban and rural epidemics.It is not only related to the positive changes in the use of media in rural areas in recent years,but also a reflection of the return trend of auditory culture in the post-visual cultural era.The dual integration(urban-rural ways and audio-visual ways)characteristics of rural wire broadcasting in the epidemic prevention and control provide a useful reference for the future comprehensive use of urban and rural media and audio-visual media to deal with similar public health emergencies.
作者
齐一放
张友臣
QI Yi-fang;ZHANG You-chen(School of History and Culture,Shandong University,Jinan,Shandong 250100,China)
出处
《贵州民族研究》
CSSCI
北大核心
2021年第5期89-96,共8页
Guizhou Ethnic Studies
基金
国家社科基金艺术学项目“乡村振兴战略下农村特色文化产业发展研究”(项目编号:18BH156)
文化和旅游部政策法规司委托课题“文化和旅游融合发展研究报告”的阶段性成果
关键词
大喇叭
有线广播
乡村媒介
声音媒介
疫情防控
rural wire broadcasting
wire broadcasting
rural media
audio media
epidemic prevention and control