大喇叭与疫情防控:乡村媒介与声音媒介的双重在场

Rural Wire Broadcasting and Epidemic Prevention and Control:The Duplex Presence as Rural Media and Audio Media

在媒介变迁中逐渐处于边缘地位的农村大喇叭,在此次新冠肺炎疫情防控中展现出了独特而不可或缺的作用。从在地化传播来看,大喇叭所具备的高覆盖性与高效能性优势与农村地区疫情防控的难点实现了有效对接;从在线化传播来看,大喇叭也取得了极佳的传播效果,为城乡疫情防控工作提供了有益补充,这既与农村地区的媒介使用在近几年发生的积极变化有关,也跟后视觉文化时代听觉文化的回归趋势相吻合。农村大喇叭在此次疫情防控中体现出来的二元融合(城乡二元、视听二元)特色,为以后综合利用城乡媒介与视听媒介来处理类似突发公共卫生事件提供了有益借鉴。

Various media have become normalized tools in handling public health emergencies.The rural wire broadcasting,which is gradually marginalized in the history of rural media and audio media,has shown a unique and indispensable role in the prevention and control of COVID-19 epidemic.From the perspective of localized communication,the high coverage and high-efficiency advantages of rural wire broadcasting have effectively matched the difficulties in epidemic prevention and control in rural areas;from the perspective of online communication,rural wire broadcasting have also achieved excellent effects.The effect provides a useful supplement to the prevention and control of the urban and rural epidemics.It is not only related to the positive changes in the use of media in rural areas in recent years,but also a reflection of the return trend of auditory culture in the post-visual cultural era.The dual integration(urban-rural ways and audio-visual ways)characteristics of rural wire broadcasting in the epidemic prevention and control provide a useful reference for the future comprehensive use of urban and rural media and audio-visual media to deal with similar public health emergencies.