从媒介化视角看短视频对贵州少数民族文化传播的影响

The Influence of the Short Video on Guizhou Ethnic Minority Culture Communication from the Perspective of Mediatization

随着新媒体的飞速发展,"媒介化"渗透进人们日常生活的方方面面。所谓的媒介化是基于媒介特性对社会的一种改造力量,Vlog(Video-Blog)以视频记录片、视频博客、视频网络日志的形态在各个互联网平台的兴起,是一种媒介实践的新体验,它以其新的传播逻辑重新建构文化和文化发生情境。贵州少数民族文化独具特色,其蕴含的视觉美和他者视角,具备Vlog视频传播特性,因此在各种短视频平台可以看到有关贵州少数民族风情的Vlog作品。这种全民参与的传播态势使少数民族的文化以个人视角用短视频的UGC(用户生产内容)模式更直观地呈现在网络上,形成了贵州少数民族文化传播的新情境。文章将用媒介化的视角分析Vlog短视频对贵州少数民族文化传播的影响。

With the rapid development of new media,mediatization penetrates into every aspects of people’s daily life.The so-called mediatization is the transformation power of the society based on the media features.Vlog(Video-Blog)as video records,video blogs and video web logs has sprung up on Internet platforms,and become a kind of new media practice experience.It reconstructs culture and cultural situation with the new communication logic.Guizhou ethnic minority culture with visual beauty and other perspectives has its own characteristics,which has in the characteristics of Vlog video transmission.Therefore,Vlog works about Guizhou ethnic customs can be seen on various short video platforms.Such a communication trend of universal participation makes the culture of ethnic minorities more intuitively presented on the Internet through the UGC(User Production Content)mode of short videos from the personal perspective.A new contextualized has been formed for the cultural communication of Guizhou ethnic minorities.From the perspective of media,this paper analyzes the influence of Vlog short videos on the cultural communication of ethnic minorities in Guizhou.