乡村旅游发展中社会组织的公益实践与行为逻辑研究

Study on the Commonweal Practice and Behavioral Logic of Non-governmental Organizations in Rural Tourism

乡村振兴需要多元力量参与,越来越多的社会组织成为继政府、企业之外的又一股助力乡村脱贫的新兴力量,但已有研究缺少对这一类型旅游实践的关注。通过对外来输入式和本土内生型两类社会组织旅游实践的考察,研究发现,旅游发展中的社会组织存在着结构分化的项目运作和在地陪伴两种行为逻辑,在地陪伴的社会组织通过社区陪伴和精英唤醒能够促进社区自组织能力的发展,体现出其在旅游中有别于其他行动主体的独特作用。

Rural revitalization requires the participation of multiple stakeholders.Besides the government and enterprises,more and more non-governmental organizations(NGOs)have become an important actor in poverty alleviation.However,tourism scholarship takes less attention to them.Through the investigation of the tourism practice of an external NGO and a local NGO,it is found that there are two kinds of behavior logic of project preference and local preference in tourism development.Local preference NGOs can promote the development of community self-organizing ability through community accompanying and elite awakening,which reflects their unique function in tourism development.