浅议国家典籍博物馆观众参观动机

A Brief Discussion on the Motivation of Visitors to the National Museum of Classic Books

博物馆观众的参观动机,主要是指观众来到博物馆参观的原因。对观众参观动机的调查,是博物馆观众研究的重要内容之一。本文采用问卷调查的方式,通过对国家典籍博物馆观众的背景与参观动机的调查研究,发现观众的参观动机与其性别、年龄、文化程度、职业等有着密不可分的关系。希望借此能为国家典籍博物馆提供可资借鉴的参考数据和建议,使其更好地发挥为观众和社会服务的作用。

The motivation of the audience of the museum mainly refers to the reason why the audience came to the museum.The investigation of the audience's visit motivation is one of the important contents of museum audience research.This article uses questionnaires to investigate the background and motivation of visitors to the National Museum of Classics,and finds that the motivation of visitors is closely related to their gender,age,education,and occupation.It is hoped that this will provide reference data and suggestions for the National Museum of Classics,so that it can better play its role of serving the audience and society.