基于SWOT理论的我国电子竞技产业化分析

A SWOT-theoretic Analysis of China's E-sports Industrialization

当今电子竞技产业化在迅速发展的同时,也面临着不少的制约和问题.本文运用SWOT的方法对我国的电子竞技产业化进行分析,从其发展的优势、劣势、机会和威胁4个方向全面展开论述,以期引导人们对电子竞技产业化形成正确的认识,为有效地管理电子竞技产业,扩大其产业化规模,引领其健康发展并走向国际化提供参考.

Nowadays,with the rapid development of electronic sports industrialization,it is also facing many constraints and problems.With SWOT method this article analyzes China’s e-sports industrialization and elaborates it from four aspects:advantages,disadvantages,opportunities and threats.It aims to help form a correct understanding of the industrialization and shed lights on effective management of the industry,expansion of industrialization and its healthy and internationalized development.