基于游客出行意愿的旅游公路建设理念研究

Concept Study of Tourism Road Construction Based on Tourist Travel Intention

为合理解释游客出行意愿与旅游公路建设理念的内在影响机理,解决稳定的规模化旅游客流量与公路建设之间的供需与导向问题,提出将旅游公路细分为内在和附加两大品质属性后,应用针对山西省沿黄旅游公路的内涵分析及出行行为调查数据,对各影响因素予以假设及采用路径分析等方法进行量化,并构建了两大品质影响下的游客出行意愿结构方程模型。结果表明:响应游客出行意愿的旅游公路建设理念,有利于促进交通与旅游的深度融合,旅游公路附加品质对吸引规模化的旅游客流具有正向影响,且较内在品质作用更加显著,舒适性、景观性、体验性及环保性等四大特性可解释出行行为53.2%的信息,并对稳定旅游客流具有积极意义,便捷性对旅游客流影响不显著。

In order to reasonably explain the intrinsic influence mechanism of tourists travel intention and the concept of tourist road construction,solve the supply-demand and orientation problem between stable large-scale tourist flow and road construction,after dividing tourist road into intrinsic and additional two major natures,connotation analysis and travel behavior survey data for tourism road along the Yellow River in Shanxi Province are used to make assumptions about the influencing factors and quantify them by path analysis,at the same time,structural equation model of tourists travel intention under the influence of two major qualities is constructed.The results show that:the construction concept of tourist road responding to tourists travel intention is conducive to promoting the deep integration of transportation and tourism,additional quality of tourist highway has a positive effect on attracting large-scale tourist flow,and it is more significant than the internal quality,the four characteristics of comfort,landscape,experience-orientation and environmental protection can explain the 53.2%of the information of travel behavior and have positive significance for stabilizing tourist flow,and convenience has no significant impact on tourist flow.