网络媒介使用如何影响在线政治参与?——基于“心理倾向—情境认知”框架的分析

How does Use of Network Media Influences on Online Political Participation?:An Empirical Analysis Based on an Framework of“Psychological Tendency-Situational Cognition”

网络媒介不仅深刻改变了人们的生存伦理与活动方式,也重新形塑了公民政治参与模式,在线政治参与已经逐步发展成为一种重要的政治参与方式。本文尝试建构“心理倾向-情境认知”分析框架,引入政府信任和政治效能感,探讨网络媒介使用对在线政治参与的影响作用机制。通过对2629份问卷调查数据的分析发现,政府信任水平中介网络媒介使用与在线政治参与之间的关系,网络媒介使用负向影响公众的政府信任水平,而公众的政府信任度又负向影响在线政治参与,即网络媒介使用越频繁,对政府的信任度越低,而较低的政府信任度又显著提高了公众的在线政治参与度。同时,政治效能感调节政府信任度与在线政治参与之间的关系,公众的政治效能感越强,政府信任度对在线政治参与的负向影响作用越小。

Network media has not only profoundly changed people's living ethics and ways of activities,but also reshaped the mode of citizens'political participation.Online political participation has gradually become an important way of political participation.This paper aims to construct an analytical framework of“Psychological Tendency-Situational Cognition”,introduce concepts of government trust and political efficacy,and explore the mechanism of the influence of network media use on online political participation.Through the analysis of 2629 questionnaire survey data,we find that the level of government trust mediates the relationship between the use of network media and online political participation.The use of network media has a negative impact on the public's government trust,which in turn has a negative impact on online political participation.That is,the more frequently network media is used,the lower level of the government trust is,and the lower level of trust significantly improves the public's online political participation.Meanwhile,political efficacy regulates the relationship between government trust and online political participation.The stronger the public’s political efficacy,the smaller the negative effect of government trust on online political participation.