“下载身份”:新媒体环境下裕固族国家认同的实证研究

Downloading Identity: An Empirical Study of Yugu’s National Identity in the New Media Environment

作为身份认同的重要内容,国家认同是社会凝聚力的关键体现,并且在不同的历史语境和现实条件下持续变迁。近年来,新媒体以其信息多向互动、影音图文高度融合等特性,确立了与传统媒体不同的认同构建模式。媒介技术手段对国家认同的影响越来越呈现出典型的数字时代结构形态,在中国社会转型的历史时期显现出复杂态势。本文基于建构主义理论,运用探索性因子、验证性因子、多元回归、结构方程模型等方法,分析了甘肃省肃南县裕固族人的国家认同整体水平,特别探讨了新媒体使用与其国家认同之间的关系。结果表明,裕固族人的新媒体使用对其国家认同水平有显著影响,这种影响以"下载身份"的方式集中体现。

As an important part of identity,national identity is a crucial manifestation of social cohesion of a country,and it continues to change under the different historical contexts and realistic conditions.In recent years,new media has established a new identity construction model with its multi-directional information interaction and high integration of text,audio and video.The influence of media technology on national identity is more and more typical in the digital age,and it shows complex situation in the historical period of China’s social transformation.Based on social construction theory,this paper estimates the overall level of Yugu’s national identity in Su Nan Yugu Autonomous County in Gansu Province,and it especially explores the relationship between the new media use and Yugu’s national identity by using EFA,CFA,multiple regression,and structural equation model.The results suggest that Yugu’s use of new media has a significant impact on their national identity,which is mainly reflected in the form of"downloading identity".