红色旅游者主观幸福感的链式生成机理研究

Research on the formation mechanism of red tourists’ subjective well-being

红色旅游不仅承载着传播社会主义核心价值观及教育教化功能,也彰显着旅游者鲜活的价值与情感追求。然而,旅游者主观幸福感作为一重要范畴,在红色旅游研究中却关注不足。在刺激—机体—反应(S-O-R)理论、敬畏原型理论、积极情绪拓展-建构理论的指导下,文中引入具身感知、红色记忆、敬畏情绪、心理韧性等变量构建了红色旅游者主观幸福感生成机理的概念模型,并借助结构方程模型等方法、以井冈山为例对概念模型的变量属性与作用路径等进行了实证研究。结果表明:红色旅游者的具身感知能够唤起其红色记忆,红色记忆进一步促进了旅游者主观幸福感的生成。敬畏情绪和心理韧性则在红色记忆对旅游者主观幸福感的作用路径中起到了部分中介和链式中介作用。研究揭示了红色旅游者主观幸福感生成的多变量与多路径,对深化红色旅游和旅游者主观幸福感研究,促进红色旅游景区高质量发展具有一定的启示意义。

Red tourism not only carries the function of spreading socialist core values and educating people,but also reveals the vivid values and emotional pursuits of tourists.However,the subjective well-being of tourists,an important category,has received insufficient attention in red tourism research.Guided by stimulus-organism-response(S-O-R)theory,awe prototype theory and positive emotion expansion-construction theory,we introduced the variables of embodied perception,red memory,awe and resilience to construct a conceptual model of the generation mechanism of red tourists’subjective well-being.Then,we empirically tested the conceptual model with the help of structural equation modeling and used Jinggang Mountain as an example.The results show that red tourists’embodied perceptions can evoke their red memories,and red memories further contribute to the generation of tourists’subjective well-being.Awe and mental toughness,on the other hand,play a partially mediating and chain-mediating role in the path of red memory’s effect on subjective well-being.This study reveals multiple variables and pathways in the generation of red tourists’subjective well-being,which has implications for deepening research on red tourists’subjective well-being and promoting high-quality development in red scenic areas.