农村居民绿色生活方式参与及影响因素分析

Analysis of farmers’participation in green lifestyle and influencing factors

农村生活方式绿色化是新时期农村可持续发展的实践模式,是实现乡村振兴生态宜居目标的关键。基于634份微观调研数据,探讨农户绿色生活方式的选择偏好,并分析了节约意识与面子观念文化情境因素对农户绿色生活方式参与的影响。研究表明:农户的绿色生活方式选择偏好以节约饮食和使用节能型家电为主,循环利用和生态环保理念类生活方式则相对被忽视;节约意识能促进农户的绿色生活方式参与,但面子观念则对农户参与绿色生活方式起抑制作用;随着农户收入增加,节约意识的培养能有效减弱面子观念对农户绿色生活方式参与度的负向影响。因此,推进农村生活方式绿色化转型的重心和难点仍然是绿色生活理念的培养,要加强提升高收入农户的勤俭节约意识,培养正确的绿色发展价值观。

Green rural life style is the practice pattern of sustainable rural development in the new era and the key to realize the goal of ecological livability in rural areas.Based on 634 survey data of Hubei province,we discussed the preference of farmers for green lifestyle,and analyzed the influence of the cultural context factors of saving consciousness and face concept on the participation of farmers in green lifestyle.The results showed:(1)The green lifestyle choice preference of farmers is to save food and use energy-saving household appliances,while recycling and ecological environmental protection concepts are relatively ignored.(2)The consciousness of saving can promote the transformation of green lifestyle of farmers,but the vanity has an inhibitory effect.(3)With the increase of farmers’income,the cultivation of saving consciousness can effectively reduce the negative impact of the vanity on farmers’participation in green lifestyle.Therefore,the focus and difficulty of the transformation of rural green lifestyle are still the cultivation of green life concept.It is necessary to strengthen and enhance the consciousness of thrift of high-income farmers,reshape the concept of"face",and guide farmers to cultivate correct values of green development.