城市边缘社区居民利益诉求表达行为意向影响因素研究——基于感知价值视阈的分析

The Behavioral Intention of Residents Interest Expression in Urban Fringe Communities: Based on the Theory of Perceived Value

城市边缘社区作为城乡之间的过渡地带,社区配套设施薄弱、流动人口多和人口密度大等特点导致社区矛盾凸显,在社区发展过程中,涉及较大范围居民切身利益的政策常因多元主体协商沟通机制的不完善引发诸多社会稳定问题。本文在对感知价值理论进行修正的基础上,结合城市边缘社区的特征构建了居民利益诉求表达行为意向模型。以西安市方新社区天然气供给为例,依托实地调研,通过建立结构方程模型(SEM)实证分析了城市边缘社区居民利益诉求表达行为意向的现状与影响机制。研究发现,居民对社区服务的整体感知价值较高,且更倾向于通过协商沟通的形式表达利益诉求,但对社区服务的满意度和社区信任存在一定的提升空间。实证结果表明,感知价值是居民采取权益性诉求行为的重要影响因素,服务价值在感知价值三个维度中对行为意向的作用最大。满意度和社区信任是影响感知价值与行为意向的中介变量,存在"感知价值——满意度——行为意向"和"感知价值——社区信任——行为意向"双路径驱动,相较于满意度,社区信任更能对行为意向产生影响。由此,本文提出了改善公共服务质量和提升社区信任等促进社区有效治理的建议。

As a transitional zone between urban and rural areas, urban fringe communities have poor community supporting facilities, large floating population and large population density, which lead to community contradictions, and community governance faces many challenges. On the basis of revising the theory of perceived value, this paper constructs the behavioral intention model of residents’ interest appeal expression based on the characteristics of urban marginal communities. Taking the natural gas supply of Fangxin community in Xi’an city as an example, this paper, by means of field investigation, establishes structural equation model(SEM) to analyze the status quo and influence mechanism of residents’ interest appeal expression behavior intention in marginal communities. The study found that residents have a higher overall perceived value for community services and are more inclined to express interest appeals through negotiation and communication, but there is some room for improvement in their satisfaction with community services and community trust. The empirical results show that perceived value is an important factor influencing residents’ behavior of appealing for rights, and service value has the greatest effect on behavioral intention in the three dimensions of perceived value. Satisfaction and community trust are mediating variables that influence perceived value and behavioral intention. There are dual path drivers of "perceived value-satisfaction-behavioral intention" and"perceived value-community trust-behavioral intention". Compared with satisfaction, community trust is more able to influence behavioral intention. Therefore, Suggestions to improve the quality of public services and enhance community trust are put forward to promote effective community governance.