新冠肺炎疫情下新冠疫苗关注度调查分析——基于百度指数的网络调查

Survey and analysis of awareness of COVID-19 vaccine under COVID-19 epidemic: based on the internet survey of Baidu Index

目的调查网民对新冠疫苗的关注度,总结网民的搜索行为特征。方法基于百度指数的新冠疫苗主题调查结果进行数据采集、统计、处理和分析。结果2021年,新冠疫苗日搜索指数平均值为34628,5月26日搜索指数达到全年最高点148151,与新冠疫苗强相关的热词有“新冠疫苗有几种品牌”“中国三款新冠疫苗区别”“新冠疫苗接种禁忌证和注意事项”等,其中“新冠疫苗接种禁忌证和注意事项”搜索指数最高。搜索指数排名前三的地区分别是华东、华北、华中,省份分别是广东、江苏、山东,城市分别是北京、上海、杭州。随着年龄的增长,网民搜索偏好增加。结论随着新冠疫苗接种工作的深入,应对网民关注度高的问题进行重点宣教;对中老年人,尤其是生育期、更年期妇女以及信息化程度不高的地区应加强宣教,从而保障疫苗接种工作的顺利进行。

Objective To investigate the attention of netizen to COVID-19 vaccine,and summarize the characteristics of the search behaviors of netizen.Methods Conducting data statistics,collection,processing and analysis based on the survey results of COVID-19 vaccine based on Baidu Index.Results The average value of the daily search index of COVID-19 vaccine was 34628 in 2021,and the search index reached the highest value of the whole year on May 26,which was 148151.The hot words strongly related to COVID-19 vaccine included“several brands of COVID-19 vaccine”“differences among three kinds of COVID-19 vaccines made in China”and“contraindications and precautions for COVID-19 vaccine”etc.The top three regions of the search index were East China,North China and Central China;the provinces were Guangdong,Jiangsu and Shandong;and the cities were Beijing,Shanghai and Hangzhou.Search preferences increase with age.Conclusion With the advancing of the vaccination,it is necessary to focus on the publicity and education of the problems of high concern to netizen,meanwhile strengthen publicity and education for the middle-aged and elderly,especially women in childbearing and menopause,and regions with low information level,so as to ensure the progress of vaccination.