以公共外交推动中欧班列发展的基础和重点

The Foundation and focus for Promoting the Development of the China-Europe Railway Express through Public Diplomacy

中欧班列在发展过程中一直面临着种种消极认知的挑战及阻碍。国际社会对中欧班列的消极认知长期存在,并随着“一带一路”合作的发展和国际局势的调整不断发生变化。这一现实催生了以公共外交保障中欧班列健康发展的现实需求。围绕中欧班列开展的公共外交实践可以在消除对中欧班列的错误认知、构建其正面形象、促进发展共识等方面发挥积极作用。作为中欧班列公共外交的参与主体,中国政府、企业、智库、媒体等需要依托各自优势,明确自身的角色定位,形成良性互动关系。

In the course of its development,the China-Europe Railway Express has met with various challenges and obstacles wrought by negative cognition.The international community's negative perception of the China-Europe Railway Express has existed for a long time and has been changing with the development of the Belt and Road cooperation and the adjustment of the international situation.This reality has given rise to the realistic demand for public diplomacy to ensure the healthy development of the China-Europe Railway Express.The practice of public diplomacy centering on the China-Europe Railway Express can play a positive role in eliminating the wrong perceptions of the railway express,building a positive image and promoting development consensus.As the main participants in the public diplomacy over the China-Europe Railway Express,the Chinese government,enterprises,think tanks and media need to define their roles based on their respective advantages and form a positive interactive relationship.