打开全球公共参与之门的钥匙——《公共外交 数字化时代全球公共参与的基础》书评

The Key to Global Public Engagement—A Review of Public Diplomacy:Foundations for Global Engagement in the Digital Age

《公共外交数字化时代全球公共参与的基础》(Public Diplomacy:Foundations for Global Engagement in the Digital Age)一书的作者尼古拉斯·卡尔(Nicholas G.Carr)是美国南加州大学安纳伯格新闻传播学院公共外交中心的教授、公共外交领域的先驱学者和代表人物,也是研究公共传播在外交政策中作用的历史学家。卡尔在书中详细介绍了公共外交的五个基本要素——倾听、倡议、文化外交、交流外交和国际广播.

The book Public Diplomacy:Foundations for Global Engagement in the Digital Age was authored by Nicholas J.Cull,professor at the Center for Public Diplomacy at the Annenberg School of Journalism and Communication of the University of Southern California,a pioneer scholar and representative in the field of public diplomacy,and a historian who studies the role of public communication in foreign policy.Cull details five essential elements of public diplomacy in this book—listening,advocacy,cultural diplomacy,exchange diplomacy,and international broadcasting—and expands on two main elements emerging in the new type of public diplomacy:country branding and partnership.He applies historical analysis throughout his book and draws on familiar examples of public diplomacy,such as the United Kingdom's use of a comprehensive strategy to drag the United States into World War II,the cultural struggle between the US and the Soviet Union during the Cold War,and the UK's squeezing of information space to draw public attention to climate change in the early 21st century.In the book,he discusses the impact of social media,aiming to reveal the true potential and limitations of emerging platforms and technologies through the entire evolution of the field of public diplomacy.