讲好“合作共赢”故事的能力

The Ability to Effectively Tell the Story of“Win-Win Cooperation”

讲故事是公共外交的重要能力之一,各个国家也都致力于讲好自己的故事。传统公共外交强调谁来讲故事,如何用外国人听得懂的语言讲故事,通过什么渠道讲故事,近年来“新公共外交”的发展正在推动从讲好“我”的故事转向讲好“我们”的故事,也就是讲好“合作共赢”的故事,后者对组织故事素材的能力提出了更高的要求。本文就新公共外交从传播到合作的范式转换、如何讲好合作的故事进行深入分析。

To communicate with others about one's own country is an important part of public diplomacy,and all countries are committed to effectively telling their own stories.Traditional public diplomacy emphasizes who tells the story,how to tell it in a language that foreigners understand,and through what channels.The development of“new public diplomacy”in recent years is driving the shift from telling“my”stories to telling“our”stories,that is to effectively tell the stories about“win-win cooperation”,which puts higher demand on the ability to organize materials for one's stories.This paper makes an in-depth analysis of new public diplomacy from the paradigm shift of communication and cooperation,and how to best tell the story of cooperation.