日本《朝日新闻》对华报道中的“时尚中国”形象塑造

The Image Shaping by“Fashion China”in Japan’s Asahi Shimbun Report on China

中日邦交正常化的50年间,中日关系遭遇了领海领土争端、历史遗留问题等“内忧”,也经历了百年未有之大变局带来的“外患”,两国关系发展面临多重挑战。然而,国家形象与国家关系相辅相成。长期以来,日本媒体的涉华报道以不符实际的批判与指责,使得日本民众对中国的认识产生了严重的偏差,也阻碍着两国关系的进一步发展。在此背景下,“时尚中国”形象以其淡弱的政治属性或许能在优化中国形象方面成为“突破口”。

In the past 50 years since the normalization of China-Japan relations,their bilateral relations have suffered not only from internal concerns such as territorial disputes and issues left over from history,but also from external threats brought by drastic changes unseen in a century,bringing the development of bilateral relations to face multiple challenges.However,national image and national relations complement each other.For a long time,the Japanese media’s Chinarelated reports have groundlessly criticized and accused China,which has seriously distorted the Japanese people’s understanding of China and hindered the further development of bilateral relations.In this context,the image presented by“Fashion China”with weak political attributes may be a“breakthrough point”for optimizing China’s image.In general,in the 50 years since the establishment of diplomatic ties between China and Japan,the Asahi Shimbun has shaped a China image through“Fashion China”by using the communication techniques of“empathy”and symbols,and the image presented has mixed features of friendliness vs.uniqueness,threat vs.intimacy,and tradition vs.modernity.Therefore,China’s communication to Japan should also make good use of part of the positive Chinese image created,actively cater to the communication style of Japanese media,and take it as the fulcrum in order to create a“lever”for promoting the national image of China.