应对外宣挑战 树立国际形象

Meet the Challenge of Foreign Publicity and Build Up an International Image

随着全球化、信息化的迅猛发展,如何有效地对外传递好中国声音、讲好中国故事是外宣工作的重要问题。中国外宣工作在长期实践中形成了制度建设、效果评估、利益表达协同机制。但在文化外宣与对外舆论工作方面还面临着诸多困境,据此本文提出相关建议。

With the rapid development of globalization and informatization,how to effectively convey the Chinese message and make China’s story heard is an important issue in international communication.In the long-term practice of China’s foreign publicity,a collaborative system of effectiveness evaluation and interest expression has taken shape.However,there are still many difficulties in international communication and foreign public opinion.This paper puts forward relevant suggestions.