跨国公司:公共外交的新兴力量

Multinational Corporations: A New Force in Public Diplomacy

总结和归纳跨国公司在世界舞台上对公共外交的重要影响,分析和展示跨国公司,已然成为公共外交领域的新兴力量,可以为新时期跨国公司开展公共外交提供借鉴。考虑到全球治理和国家外交的背景趋势,以及海外经营目标和多元公共关系的现实需要,跨国公司可以通过公共外交的先进理念和工具方法,深化经贸合作和国际关系,推动企业品牌和国家形象的良性互动,促进实现商业可持续。

It has become a new endeavor in public diplomacy to summarize the important impact of multinational corporations on public diplomacy on the world stage,analyze and make multinational corporations better known.This can provide reference for multinational corporations in conducting public diplomacy in the new era.Considering the background and trend of global governance and national diplomacy as well as the practical demands based on overseas business objectives and diversified public relations,multinational companies can help deepen economic and trade cooperation and international relations,promote positive interactions between corporate brands and national image and the realization of business sustainability,by taking advantage of the cutting-edge concepts,tools and methods of public diplomacy.