新闻发言人的发布原则及相关问题思考

On Spokespersons’ News Release Principles and Relevant Issues

新闻发言人机制在运行过程中会面临各种机遇与挑战,正是这种难以预料的现实问题倒逼和提升了新闻发布的质量。对当前新闻发言人的发布原则和存在问题及原因进行分析,不仅能够反映出发言人自身素养提升的更高要求,还对政府执政能力的提升和媒介传播方式的改进有着重要参考,对新时代新闻如何又好又快地发布有着实践意义。

The spokesperson system comes across all kinds of opportunities and challenges in its operation.It is this unpredictability that pushes forward the enhancement of news release quality.The analysis of the news spokesperson’s release principles,existing problems as well as the reasons behind will not only reflect the higher requirements on the improvement of news spokesman’s own attainment,but will also have significant reference for the enhancement of the government’s governing capacity and the media’s communication modes.It also has practical significance on how to release the news both effectively and quickly in the new era.