公共外交与新闻发言人制度

Public Diplomacy and the Spokesperson System

中国新闻发言人制度化建设经历了从试点到推广、从个别到普遍的过程。如今,公众知情范围不断扩大,公众表达空间不断拓展,公众监督权利不断加强,公众参与机会不断增多,公众协商机制呈现在社会生活中。新闻信息和公共信息的传播与社会发展形成了相互作用的依存关联,迫切需要提升媒介素养,同时更加重视新闻发布、媒体采访、舆情引导、危机信息管理等各领域相关工作。随着中国综合国力与国际社会影响力的日益提高,国内外日常新闻发布内容逐渐增多,发布形式也日趋多样,在涉外新闻发布的方式中显现出新闻发言人和发布机制在实践中不断成熟的足迹。

The development of China’s spokesperson system has experienced a process from being only pilot projects to being widely promoted and from being individual cases to becoming universal. Nowadays, with the expansion of public knowledge, wider room for public expression, the strengthening of public supervision, increasing opportunities of public participation, as well as more frequent public consultation in social life, news and public information have become interdependent with social development. It is thus imperative to improve the capabilities of spokespersons. More attention should be paid to news release, media interview, public opinion guidance, information management during crises and other related work. With the enhancement of China’s comprehensive national strength and influence in the world community, the amount of China’s daily news release both at home and abroad has gradually increased, the ways and means become more diversified, while the spokesperson and news release mechanism has also demonstrated maturity.