央企海外社交网络传播与海外形象塑造——以某基建央企Facebook主页传播为例

State-Owned Enterprises’ Overseas Social Media Publicity and Image Building——Case Study of a SOE’s Overseas Communication through Facebook

本文以某建筑央企在Facebook上开展的海外网络传播工作为例,总结归纳了基建类央企海外网络传播的效果和经验教训,同时也指出了央企海外网络传播工作中遇到的挑战,并提出建议。

Taking a state-owned construction enterprise’s overseas communication through Facebook as an example,this paper studies and summarizes the effects and lessons of overseas network communication of state-owned enterprises,analyzes the challenges in their overseas network communication,and offers relevant suggestions.